How we protect your privacy

What we collect

When you visit our site, we automatically collect certain information about your device — like your browser, IP address, time zone, and cookies stored on your device. As you browse, we also collect data on the pages you view, the links you click, how you got to the site (like search terms or referring websites), and how you interact with it. We call this “Device Information.”

We collect this using:

• Cookies (small data files that include a unique identifier)

• Log files (which track activity like clicks and page visits)

• Pixels, tags, and web beacons (used to understand browsing behaviour)

When you make a purchase or attempt to, we also collect personal details like your name, billing address, shipping address, payment info (such as card type and last four digits), email, and phone number. We call this “Order Information.”

We may also collect marketing data, such as newsletter signups or campaign responses, and we may export or store that data for analysis. When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

How we use your personal information

We use your order information to fulfil purchases — including processing payments, arranging delivery, and emailing you receipts and updates.

We also use your information to:

• Communicate with you directly

• Screen for fraud or suspicious activity

• Send you marketing emails if you’ve opted in (or may opt in, in future)

• Improve and optimise our website based on how people interact with it

• Run analytics, retargeting, and ad campaigns across platforms like Google, Facebook, and Instagram

• Support environmental impact reporting and transparency

How we share your personal information

We share your personal information with trusted partners who help us operate the site and provide our services. These include:

• Squarespace – our website platform and ecommerce provider

• Stripe and PayPal – payment processors for online orders

• Google Analytics – to help us understand how visitors use our site

• Meta (Facebook and Instagram) – to run ads and retarget interested users

• Mailchimp or similar tools – for sending newsletters and updates

You can read their individual privacy policies on their websites to learn more.

We may also share information to comply with legal obligations, such as responding to lawful requests, protecting our rights, or addressing fraud or security threats.

Cookies and tracking

Like most websites, we use cookies and similar technologies to collect information about your browsing behaviour. Some cookies are essential for the site to function. Others help us track usage patterns, run marketing campaigns, or improve your experience.

We currently do not use a cookie banner, but by continuing to use the site, you agree to our use of cookies as described here.

You can disable cookies through your browser settings, or learn more at www.allaboutcookies.org.

Advertising and retargeting

We may use your personal information to show you relevant ads through platforms like Facebook, Instagram, and Google. This is known as “retargeting” or “interest-based advertising.”

You can opt out using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

• You can also visit the Digital Advertising Alliance opt-out page: http://optout.aboutads.info/

Do not track

Some browsers send a “Do Not Track” signal. At this time, we do not alter our data collection or use practices based on these signals.

Your rights

If you’re based in the EU or UK, you have the right to access the personal information we hold about you. You can request corrections, updates, or deletion at any time by contacting us.

We process your data either to fulfil a contract (like completing an order), or to pursue our legitimate interests — such as improving our services or communicating with you.

Please note: your information may be transferred outside of Europe, including to the United States or Canada.

Data retention

When you place an order, we’ll keep your order information on file unless and until you ask us to delete it.

Security

Only one authorised team member currently has access to personal data. We use secure tools like password managers, access restrictions, and device protections to keep your data safe. We may occasionally export or store data for reporting, but it remains protected at all times.

AI and automation

We may use AI-powered tools to help us analyse customer trends, improve communication, or support automated features. These tools are used with care, and never in a way that compromises your data.

Changes to this policy

We may update this policy from time to time to reflect changes in technology, law, or how we operate. The most recent version will always be available on our site.

Contact us

If you have questions, concerns, or would like to request or delete your personal data, you can contact us at:

info@reforestnation.ie